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Google Ads tutorial

By Doing this one can reach to the new customers and grow one's business with Google Ads, Google's online advertising program. These guides are designed to get you up to speed quickly, so you can create successful ads and turn your advertising investment into revenue. Just pick the path that's right for you to begin!

Beginner 0(0 Ratings) 3 Students enrolled
Last updated Sat, 19-Jun-2021 English
What you will learn.?
  • Boost Traffic and Increase Sales to Your Website
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
  • Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns

Curriculum for this course
14 Lessons 01:20:41 Hours
Google Ads tutorial
14 Lessons 01:20:41 Hours
  • What is Google Ads 00:04:08
  • Ad examples on Google 00:03:26
  • Types of goals and campaigns 00:07:51
  • How to set up a Google Search Ads 00:05:30
  • How to set up a YouTube Ad 00:08:40
  • Overview of Google campaigns (me 00:10:24
  • How to use Google Trends tool 00:07:54
  • How to use Google Alerts tool 00:03:02
  • How to preview your ads 00:02:52
  • Different types of keywords (important to know) 00:04:30
  • How to use Google Keyword Planner 00:12:34
  • How to a create negative keyword 00:05:10
  • Important to know about negative 00:04:16
  • Thank you 00:00:24
Requirements
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Description

Welcome to the Google Ads course where you will learn how to make and set up new campaigns, track results and read metrics. We will take a look at different (free) tools that are available online and can help you when creating marketing strategies (Keyword Planner, Google Trends, Google Alerts...). Furthermore, you will be able to achieve efficient results with minimum investment. After this course, you will be able to set up your own different types of campaigns and ads on the Google Ads platform. 

Negative keywords explained

  1. Important to know about negative keywords

Google Ads (lectures):

  1. Introduction and course description

  2. What is Google Ads

  3. Ad examples on Google

  4. Google Ads' interface explained

  5. Types of goals and campaigns

  6. How to set up a Google Search Ad

  7. How to set up a Google Display Ad

  8. How to set up a YouTube Ad

  9. Overview of Google campaigns (metrics and reports)

  10. How to use the Google Trends tool

  11. How to use Google Alerts tool

  12. How to preview your ads

  13. Different types of keywords (important to know)

  14. How to use Google Keyword Planner

  15. How to create a negative keyword list

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  • 7 Students
  • 12 Courses
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Includes:
  • 01:20:41 Hours On demand videos
  • 14 Lessons
  • Full lifetime access
  • Access on mobile and tv