By Doing this one can reach to the new customers and grow one's business with Google Ads, Google's online advertising program. These guides are designed to get you up to speed quickly, so you can create successful ads and turn your advertising investment into revenue. Just pick the path that's right for you to begin!
Welcome to the Google Ads course where you will learn how to make and set up new campaigns, track results and read metrics. We will take a look at different (free) tools that are available online and can help you when creating marketing strategies (Keyword Planner, Google Trends, Google Alerts...). Furthermore, you will be able to achieve efficient results with minimum investment. After this course, you will be able to set up your own different types of campaigns and ads on the Google Ads platform.
Negative keywords explained
Google Ads (lectures):
Introduction and course description
What is Google Ads
Ad examples on Google
Google Ads' interface explained
Types of goals and campaigns
How to set up a Google Search Ad
How to set up a Google Display Ad
How to set up a YouTube Ad
Overview of Google campaigns (metrics and reports)
How to use the Google Trends tool
How to use Google Alerts tool
How to preview your ads
Different types of keywords (important to know)
How to use Google Keyword Planner
How to create a negative keyword list
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